Czerniawski, Richard D; Maloney, Michael Creating brand loyalty: The management of power positioning and really great advertising. Czerniawski, Richard D; Maloney, Michael - - American Management Association:New York 1999 - 297 p - . ISBN: 814405010 $24 Subjects--Topical Terms: Brand Management Dewey Class. No.: R 658.8B CZE