Assael, Henry <br/><br/>
Consumer behavior and marketing action 
Assael, Henry 
 - 6 edition 
 - Thomson Learning: Singapore  2001 
 - 718 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>9812401229  375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>R 658.8342  ASS