TY  - BOOK
AU  - Sheth, Jagdish N, et.al. Ed.
TI  - Customer relationship management: Emerging concepts, tools and applications
SN  - 70435049
U1  - R 658.81CRM  SHE 
PY  - 2001///
CY  - Tata Mc Graw Hill: New Delhi
KW  - Customer relations management-- CRM
ER  -