Smith, P R <br/><br/>
Great answers to tough marketing questions 
Smith, P R 
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 - Kogan Page Pub: London  1999 
 - 274 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>749430184  595 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.8  SMI