TY  - BOOK
AU  - Bhamhra, A S; Chaudhary, A K, Ed.
TI  - Strategic marketing
T2  - International Encyclopaedia of marketing series
SN  - 8126102551
U1  - R 658.402M  BHA 
PY  - 1999///
CY  - Anmol Publications: New Delhi
KW  - Strategic marketing management
ER  -