Lovelock, Christopher <br/><br/>
Product plus: How product + service = competitive advantage 
Lovelock, Christopher 
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 - Mc Graw Hill: New York  1994 
 - 382 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>71134514  $14.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Product management
<br/><br/><label>Dewey Class. No.: </label>R 658.8P  LOV