Lancaster, Geoffrey; Massingham, Lester <br/><br/>
Essentials of marketing: Text and cases 
Lancaster, Geoffrey; Massingham, Lester 
 - 2 edition 
 - Mc GrawHill: New Delhi  1994 
 - 496 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>71134476  $13.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.8  LAN