Batra, Rajeev; Aaker, David A, et.al. Advertising management Batra, Rajeev; Aaker, David A, et.al. - 5 edition - Prentice Hall: New Delhi 1997 - 754 p - . ISBN: 8120312198 195 Subjects--Topical Terms: Advertising management Dewey Class. No.: 659.1 BAT