McDaniel, Carl; Gates, Roger <br/><br/>
Contemporary marketing research 
McDaniel, Carl; Gates, Roger 
 - 2 edition 
 - West Publishing Company:New York  1993 
 - 757 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>314010262   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>R 658.83  MCD