TY  - BOOK
AU  - Boznak, Rudolph G; Decker, Audrey K
TI  - Competitive product development: A quality approach to succeeding  in the 1990s and beyond
SN  - 195642805
U1  - 658.8P  BOZ 
PY  - 1993///
CY  - Oxford University Press: New Delhi
KW  -  Product management
ER  -