Rapp, Stan; Collins, Tom <br/><br/>
Great marketing turnaround: The age of the individual and how to profit from it 
Rapp, Stan; Collins, Tom 
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 - Prentice Hall: NJ  1990 
 - 336 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>133655601  395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  RAP