Ries, Al; Trout, Jack <br/><br/>
Twenty two immutable laws of marketing: Violate them at your own risk 
Ries, Al; Trout, Jack 
 - 
 - HarperCollins Publishers: India  1993 
 - 143 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>088730592x  60 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.8  RIE