Ramaswamy, V S; Namakumari, S <br/><br/>
Marketing management: Planning implementation and control: Indian context 
Ramaswamy, V S; Namakumari, S 
 - 2 edition 
 - Macmillan: India  1994 
 - 592 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 245 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  RAM