Russell, J Thomas; Lane, W Ronald <br/><br/>
Kleppner's advertising procedure 
Russell, J Thomas; Lane, W Ronald 
 - 13 edition 
 - Prentice-Hall of India Pvt. Ltd., New Delhi  1996 
 - 697 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 1200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659  RUS