Kotler, Philip <br/><br/>
Marketing management: Analysis, planning, implementation and control 
Kotler, Philip 
 - 8 edition 
 - Prentice Hall: New Delhi  1994 
 - 756 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>8120308778  250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  KOT