Varadarajan, P Rajan, Ed. <br/><br/>
Business of marketing 
Varadarajan, P Rajan, Ed. 
 - 
 - Jaico Pub: Mumbai  1995 
 - 366 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>8172244126  575 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  VAR