Mascarenhas, Oswald A J <br/><br/>
New product development: Its marketing research  and management 
Mascarenhas, Oswald A J 
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 - Oxford & IBH Pub: New Delhi  1987 
 - 323 p 
 - .
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<br/><br/><label>ISBN: </label>8120402316   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Management
<br/><br/><label>Dewey Class. No.: </label>658.8P  MAS