Boyd, Harper W, et.al. <br/><br/>
Marketing research: Text and cases 
Boyd, Harper W, et.al. 
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 - Richard D. Irwin, INC.: Illinois  1994 
 - 816 p 
 - .
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<br/><br/><label>ISBN: </label> 160.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  BOY