Cannon, Tom <br/><br/>
Basic marketing: Principles and practice 
Cannon, Tom 
 - 3 edition 
 - AITBS: New Delhi  1995 
 - 463 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 125 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  CAN