Kapferer, Jean-Noel <br/><br/>
Strategic brand management: New approaches to creating and evaluating brand equity 
Kapferer, Jean-Noel 
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 - Global Business Press: New Delhi  1994 
 - 230 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>8172400489  750 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8B  KAP