Dholakia, Nikhilesh, et.al. <br/><br/>
Marketing management: Cases and concepts 
Dholakia, Nikhilesh, et.al. 
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 - Macmillan: India  1993 
 - 643 p 
 - .
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<br/><br/><label>ISBN: </label> 196 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  DHO