Urban, Glen L; Hauser, John R <br/><br/>
Design and marketing of new products 
Urban, Glen L; Hauser, John R 
 - 2 edition 
 - Prentice Hall: NJ  1993 
 - 701 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>132015676  65.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.8  URB