Tull, Donald S; Hawkins, Del I <br/><br/>
Marketing research: Measurement and method: A text with cases 
Tull, Donald S; Hawkins, Del I 
 - 4 edition 
 - Macmillan Publishers, London  1987 
 - 863 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> $47.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  TUL