Aaker, David A; Batra, Rajeev, et.al. Advertising management Aaker, David A; Batra, Rajeev, et.al. - 4 edition - Prentice Hall: New Delhi 1992 - 593 p - . ISBN: 876927908 125 Subjects--Topical Terms: Advertising management Dewey Class. No.: 659.1 AAK