Mohan, Manendra <br/><br/>
Advertising management: Concepts and cases 
Mohan, Manendra 
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 - Tata Mc Graw Hill: New Delhi  1993 
 - 415 p 
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<br/><br/><label>ISBN: </label>74517805   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1  MOH