McCarthy, E Jerome <br/><br/>
Basic marketing: A managerial approach 
McCarthy, E Jerome 
 - 7 edition 
 - Richard D. Irwin, INC: Illinois  1987 
 - 762 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>256025339  175 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  MCC