Bobrow, Edwin E; Bobrow, Mark David, Ed. Marketing handbook, Vol.2 Bobrow, Edwin E; Bobrow, Mark David, Ed. - - Dow Jones-Irwin: Illinois 1985 - 500 p - . Vol.2: Marketing management ISBN: 870945246 200 Subjects--Topical Terms: Dictionary--Encyclopaedia--Handbook Dewey Class. No.: R 030 BOB.2