Sengupta, Subroto <br/><br/>
Brand positioning: Strategies for competitive advantage 
Sengupta, Subroto 
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 - Tata Mc Graw Hill: New Delhi  1991 
 - 299 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>007460368X  150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>R 658.8B  SEN