TY  - BOOK
AU  - Timpe, A Dale, Ed.
TI  - Encyclopaedia on business management, Vol.7
T2  - Art and science of business management series
SN  - 8172240155
U1  - R 030  TIM.7 
PY  - 1992///
CY  - Jaico Pub: Mumbai
KW  - Dictionary--Encyclopaedia--Handbook
N1  - Vol.7: Marketing
ER  -