Nair, K Chandrasekharan, et.al. <br/><br/>
Modern marketing management 
Nair, K Chandrasekharan, et.al. 
 - 
 - Himalaya Pub House: Mumbai  1992 
 - 347 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>8170404401  175 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  NAI