TY  - BOOK
AU  - Cummins, Julians
TI  - Sales promotion: How to create and implement campaigns that really work
SN  - 8185461422
U1  - 658.81P  CUM 
PY  - 1991///
CY  - Universal Book Stall: New Delhi
KW  - Sales promotiom --Promotion management
ER  -