Reddy, K Sudhakar <br/><br/>
Advertising management: Media management and audience behaviour 
Reddy, K Sudhakar 
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 - Ashish Publishing House: New Delhi  1990 
 - 148 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>8170243386  150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1  RED