Dasgupta, Sanjukta. <br/><br/>
Media, gender, and popular culture in India :  tracking change and continuity / 
Sanjukta Dasgupta, Dipankar Sinha, and Sudeshna Chakravarti. 
 - New Delhi, India ;  Thousand Oaks, Calif. :  SAGE Publications,  2012. 
 - 217 p. :  ill. ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- Indian media in transition : recent past and present -- Filming change, securing tradition : a Hobson's choice or a dynamic duality -- Television : images and the imaginary -- Advertising : encoding seduction -- Print media and popular culture : agents with a difference -- Conclusion: media responsibility : the winding road ahead -- Index -- About the authors. 
<br/><br/><label>ISBN: </label>9788132107293 (hard back) 8132107292 (hard back) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Popular culture<br/>Mass media and culture--India.<br/>Sex role in mass media.
<br/><br/><label>Dewey Class. No.: </label>791.43 DAS-M