TY  - BOOK
AU  - Hébert,Louis
AU  - Tabler,Julie
TI  - An introduction to applied semiotics: tools for text and image analysis 
SN  - 9780367351113
AV  - P99 .H32513 2020
U1  - 401.4 TAB 
PY  - 2020///
CY  - New York
PB  - Routedge, Taylor & Francis Group
KW  - Semiotics
KW  - Semiotics and literature
KW  - Semiotics and art
N1  - Includes bibliographical references and index
N2  - "An Introduction to Applied Semiotics presents 19 Semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author's own original approach, this is a full and synthetic introduction to Semiotics . This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm, narration, and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure: summary, theory, and application, and includes exercises and discussion questions, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis, within linguistics, communication studies, literary theory, design, marketing and related areas"--
ER  -