TY  - BOOK
AU  - Kinzey,Ruth Ellen
TI  - Promoting nonprofit organizations: a reputation management approach 
SN  - 9780415899260 (hardback : alk. paper)
U1  - 659.28 
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - Nonprofit organizations
N1  - Includes bibliographical references (p. [214]-223) and index; Welcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement
ER  -