Kinzey, Ruth Ellen. <br/><br/>
Promoting nonprofit organizations :  a reputation management approach / 
Ruth Ellen Kinzey. 
 - New York :  Routledge,  2013. 
 - xii, 231 p. :  ill. ; 
<br/><br/>Includes bibliographical references (p. [214]-223) and index. 
<br/><br/>Welcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement. 
<br/><br/><label>ISBN: </label>9780415899260 (hardback : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations.<br/>Nonprofit organizations
<br/><br/><label>Dewey Class. No.: </label>659.28  / KIN.P