TY  - BOOK
AU  - Markin,Rom J.
TI  - The psychology of consumer behavior
U1  - 339.4019 
PY  - 1969///
CY  - Englewood Cliffs, N.J.,
PB  - Prentice-Hall
KW  - Motivation research (Marketing)
KW  - Consumer behavior
N1  - Bibliographical footnotes
ER  -