Loudon david, L <br/><br/>
Consumer behavior :  concepts and applications / 
by David L.loudon 
 - New Delhi :  Tata Mcgraw hill publishing company  limited,  1993. 
 - 788p.: 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LOU