Perreault, William D, et al. <br/><br/>
Basic marketing / 
by Perreault, William D, et al. 
 - McGraw-Hill Publishing Co.,  London :  2000. 
 - 516 p. : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.8  PER