TY  - BOOK
AU  - Subramanian Senthilkannan Muthu
AU  - Muthu,Subramanian Senthilkannan
TI  - Consumer Behaviour and Sustainable Fashion Consumption
T2  - Textile Science and Clothing Technology,
SN  - 9789811312656
U1  - 677 
KW  - Business logistics
KW  - Industrial engineering
KW  - Motivation research (Marketing)
KW  - Production engineering
KW  - Sustainable development
KW  - Textile industry
KW  - Textile Engineering
KW  - Consumer Behavior
KW  - Industrial and Production Engineering
KW  - Supply Chain Management
KW  - Sustainable Development
N1  - Sustainable Fashion Sportswear Consumption -- Analysing the Consumer Behavior Regarding Sustainable Fashion Using Theory of Planned Behavior -- The Impact of Knowledge on Consumer Behaviour Towards Sustainable Apparel Consumption
N2  - This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it
ER  -