Schiffman, Leon G. <br/><br/>
Consumer behaviour :  a European outlook / 
Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen. 
 - 2nd ed. 
 - Harlow, England ;  New York :  Pearson Financial Times/Prentice Hall,  2012. 
 - xix, 460 p. :  ill. (chiefly col.) ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again. 
<br/><br/><label>ISBN: </label>9780273736950 (pbk.) 0273736957 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Europe.<br/>Motivation research (Marketing)--Europe.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH