Loudon, David L   Della Bitta, Albert J  <br/><br/>
Consumer Behavior  : concepts & applications / 
David L Loudon & Albert J Della Bitta 
 - 4th ed 
 - New York  McGraw Hill INC  1993 
<br/><br/><label>ISBN: </label>0070387672 
<br/><br/><label>Dewey Class. No.: </label>658.834  / LOU;2