TY  - BOOK
AU  - Belch, George
AU  - Belch, Michael
AU  - Keyoor Purani
TI  - Advertising and Promotion: : an integrated marketing communications perspective
SN  - 9780070144965
U1  - 659.1 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Education
ER  -