Belch, George <br/><br/>
Advertising and Promotion  : an integrated marketing communications perspective 

 - 7th ed 
 - New Delhi  Tata McGraw Hill Education  2009 
<br/><br/><label>ISBN: </label>9780070144965 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL