Start-up marketing strategies in India /
Dr. M. Anil Ramesh, Siva Sivani Institute of Management, India, Dr. Priya Grover, Symbiosis Centre for Management Studies, NOIDA Constituent of Symbiosis International (Deemed University), India, Dr. Sabyasachi Dasgupta, O.P. Jindal Global University, India.
- First edition.
- xix, 240 pages : illustrations ; 23 cm
Includes bibliographical references and index.
9781787567566
2019302970
New business enterprises--Marketing.--India Entrepreneurship--India.