Tungate, Mark. <br/><br/>
Media monoliths :  how great media brands thrive and survive / 
by Mark Tungate. 
 - India :  Saxon graphics ltd,  2004. 
 - 261 p. 
<br/><br/><label>ISBN: </label>0749444037 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>302.23  / TUN.M