TY  - BOOK
AU  - Lerman, Dawn and others
AU  - 
TI  - The Language of Branding: Theory, Strategies, and Tactics
SN  - 9780415806749
U1  - 659 LER 
PY  - 2018///
CY  - New York
PB  - Routledge
KW  - Brand Language, Marketing, Consumer behavior, Advertising, Communication
ER  -