Chandrasekar,K S <br/><br/>
Marketing Management :Text and Cases 
K S Chandrasekar 
 - New Delhi  Tata Mc Graw Hill Pvt. Ltd.  2010 
<br/><br/><label>ISBN: </label>9780071067737 
<br/><br/><label>Dewey Class. No.: </label>658.8 CHA/MAR