TY  - BOOK
AU  - Bhamati Viswanathan
TI  - Cultivating copyright: how creative industries can harness intellectual property to survive the digital age 
T2  - Routledge research in intellectual property
SN  - 9781138477490 (hardback)
U1  - 658.4038 
PY  - 2020///
CY  - UK
PB  - Routledge
KW  - Intellectual property
KW  - United States
KW  - Digital media
KW  - Cultural industries
N1  - Based on author's thesis (doctoral - University of Pennsylvania Law School, 2015) issued under title: Creative copyright : tailoring intellectual property policies and business strategies for creative content industries in the digital age; Includes bibliographical references and index; Introduction and the road map -- What is the problem : copyright and creativity in crisis -- What is causing the problem : disruptive innovation -- What are creative industries afraid of : known risks -- What should creative industries be afraid of, but may not be aware of : unseen risks -- What doesn't work : focusing exclusively on business- or IP-based solutions -- What does work : tailoring -- Tailoring business models and strategies -- Tailoring legal policies and practices -- Tailoring technological measures -- Tailoring cultural and normative features -- What is exacerbating the problem?  : Big Tech, the thumb on the scales -- What to do when tailoring doesn't suffice : countervailing Strategies -- Copyright, democracy and art
ER  -