Cultivating copyright : how creative industries can harness intellectual property to survive the digital age /
by Bhamati Viswanathan.
- 1st
- UK, Routledge, 2020.
- 234pages
- Routledge research in intellectual property .
Based on author's thesis (doctoral - University of Pennsylvania Law School, 2015) issued under title: Creative copyright : tailoring intellectual property policies and business strategies for creative content industries in the digital age.
Includes bibliographical references and index.
Introduction and the road map -- What is the problem : copyright and creativity in crisis -- What is causing the problem : disruptive innovation -- What are creative industries afraid of : known risks -- What should creative industries be afraid of, but may not be aware of : unseen risks -- What doesn't work : focusing exclusively on business- or IP-based solutions -- What does work : tailoring -- Tailoring business models and strategies -- Tailoring legal policies and practices -- Tailoring technological measures -- Tailoring cultural and normative features -- What is exacerbating the problem? : Big Tech, the thumb on the scales -- What to do when tailoring doesn't suffice : countervailing Strategies -- Copyright, democracy and art
9781138477490 (hardback)
Intellectual property--United States. Digital media--United States. Cultural industries--United States.